Empowering leaders to unlock superior business performance
Experience, insight and a fresh perspective to help you address alignment issues and the challenges of constant change.
Alignment leads to success. Misalignment… doesn’t.
The evidence is clear: highly aligned companies perform better. They grow revenue faster and are more profitable than their peers. The challenge is to free up experienced, trusted leaders to identify and address misalignment.Alignment inside the enterprise is achieved when all competing facets of a business are working cohesively to fulfill the organization’s goals. Every business is unique, but when misalignment occurs, it can often be traced to a subset of root cause factors.Managing long-term cultural and technological change while enduring repeated shocks from outside the enterprise magnifies the risk of misalignment. The leadership challenge is to evolve fast enough to thrive in a less forgiving business environment.
Meet your challenge through superior alignment
Rethink Alignment is an unbiased expert, with a fresh perspective that views problems and opportunities from previously hidden or unconsidered points of view. We apply our deep experience across industries and extended network of specialists and advisers to better enable you to successfully navigate the changing business environment.Our approach focuses attention on the interactions of eight specific elements that typically inhibit performance. Alignment is the analytical lens we employ; superior performance is the outcome you achieve.
Our services extend your reach
Have you ever wanted to clone yourself to work on things you never seem to get to? Our partners see things as you do; we’ve done this kind of work before, and we can take on projects with minimal impact on your availability.
Protect crucial investments
Someone in your organization already knows why or how your initiative might fail. Our pre-mortem workshop creates a penalty-free environment for them to be heard, enabling you to discover those concerns in advance. Before you invest.
Optimize revenue generation
Achieving strategic alignment requires an end-to-end view of the business. From purpose to people to systems, attention to objectives and incentives leads to product-market fit, organizational alignment, and improved performance overall.
Control avoidable costs
Misalignment creates waste. Miscommunication, competing objectives, mismatched incentives. Well-chosen analytics direct attention to areas of underperformance of existing initiatives so that misalignment can be addressed.
Meet the team
Our leadership team combines executive acumen, technological expertise, multi-industry experience, and strategic insight to unlock superior performance.Howard Fields is a proven executive with a C-Suite mindset and leadership experience spanning sales, marketing, product, services, consulting, and infotech. Clients trust his ability to diagnose and address current challenges and craft strategies that capture value from new business models and emerging technologies.Luke Chilone is a results-first technology executive specializing in digital product delivery, creating new business capabilities, and operational improvement programs. He advises leaders on using technology to advance business growth and digital transformation initiatives.Nathan Gilliatt is an analyst and strategist with a knack for identifying and communicating the value of innovations. With experience ranging from technology implementation to product management, strategy, and research roles, he bridges the gap between specialists and everybody else, making connections across domains.Our extended team further enriches our capabilities with deep expertise in analytics, innovation, and leadership development, allowing us to provide comprehensive solutions that address the full spectrum of alignment challenges and drive lasting business success.
Alignment starts here.
Our single focus is on empowering leaders to unlock superior business performance in different situations. Explore the value of alignment by sharing a challenge in your business with us. One of our partners will contact you promptly to schedule an initial conversation.
info@rethinkalignment@2025 Rethink Alignment