Empowering leaders to unlock superior business performance

Experience, insight and a fresh perspective to help you address alignment issues and the challenges of constant change.

Alignment leads to success. Misalignment… doesn’t.

The evidence is clear: highly aligned companies perform better. They grow revenue faster and are more profitable than their peers. The challenge is to free up experienced, trusted leaders to identify and address misalignment.

Alignment inside the enterprise is achieved when all competing facets of a business are working cohesively to fulfill the organization's goals. Every business is unique, but when misalignment occurs, it can often be traced to a subset of root cause factors.

Managing long-term cultural and technological change while enduring repeated shocks from outside the enterprise magnifies the risk of misalignment. The leadership challenge is to evolve fast enough to thrive in a less forgiving business environment.

Meet your challenge through superior alignment

Rethink Alignment is an unbiased expert, with a fresh perspective that views problems and opportunities from previously hidden or unconsidered points of view. We apply our deep experience across industries and extended network of specialists and advisers to better enable you to successfully navigate the changing business environment.

Our approach focuses attention on the interactions of eight specific elements that typically inhibit performance. Alignment is the analytical lens we employ; superior performance is the outcome you achieve.

Our services extend your reach

Have you ever wanted to clone yourself to work on things you never seem to get to? Our partners see things as you do; we’ve done this kind of work before, and we can take on projects with minimal impact on your availability.

  • Protect crucial investments

    Someone in your organization already knows why or how your initiative might fail. Our pre-mortem workshop creates a penalty-free environment for them to be heard, enabling you to discover those concerns in advance. Before you invest.

  • Optimize revenue generation

    Achieving strategic alignment requires an end-to-end view of the business. From purpose to people to systems, attention to objectives and incentives leads to product-market fit, organizational alignment, and improved performance overall.

  • Control avoidable costs

    Misalignment creates waste. Miscommunication, competing objectives, mismatched incentives. Well-chosen analytics direct attention to areas of underperformance of existing initiatives so that misalignment can be addressed.

Meet the Team

  • Denise Tsang

    PARTNER
    CALGARY, AB

    Denise is one of Calgary’s most trusted leaders in financial performance management and business analytics. A strategic thinker, she helps clients find wisdom in their data with a pragmatic, business-centric approach to complex problems. Denise is deeply committed to developing women future leaders by addressing the talent gap between generations and helping women and firms with diversity in staffing.

  • Howard Fields

    FOUNDER / PARTNER
    STAMFORD, CT

    Howard is a proven executive with a C-Suite mindset and leadership experience spanning sales, marketing, product, services, consulting, and infotech. Clients trust his ability to diagnose and address current challenges and craft strategies that capture value from new business models and emerging technologies. His recommendations ensure strategic business objectives remain aligned with customer expectations by exposing the hidden assumptions, biases, and process issues that adversely impact buyers and revenue.

  • Louise Mowbray

    PARTNER
    CAPE TOWN / LONDON

    Louise is a strategist, consultant and coach who specializes in partnering with clients in a number of markets and sectors at the intersection of future-focused leadership, innovation, transformation and purpose-driven business. She is a big-picture thinker who supports clients to connect the dots, make sense of what’s going on and work better together to drive growth and their vision for a desired future in the prevailing context of complexity and uncertainty.

  • Luke Chilone

    FOUNDER / PARTNER
    BOSTON, MA

    Luke is a results-first technology executive specializing in digital product delivery, creating new business capabilities, and operational improvement programs. He advises leaders on using technology to advance business growth and digital transformation initiatives. Luke has led global software design and development teams at leading financial services firms, focused on new product launches, emerging technology adoption, and establishing agile software development programs.

  • Nathan Gilliatt

    FOUNDER / PARTNER
    RALEIGH, NC

    Nathan is an analyst and strategist with a knack for identifying and communicating the value of innovations. With experience ranging from technology implementation to product management, strategy, and research roles, he bridges the gap between specialists and everybody else, translating tech to human and making connections across domains. A high-level thinker with an eye for detail, Nathan asks the simple questions that uncover gaps in plans and new opportunities.

  • Susan Schramm

    PARTNER
    WASHINGTON, DC

    Susan helps CEOs, boards, and leadership teams drive high-stakes strategies for faster results and more confident leadership. She serves as a strategy accelerator, an ally for senior leaders frustrated strategies are going too slowly or worried they are getting off the rails. Susan has held executive roles with major technology providers and serves on many boards. Susan is founder of a consultancy uncovering the hidden risks of strategy, aligning the organization, and driving results.

Alignment starts here.

Our single focus is on empowering leaders to unlock superior business performance in different situations. Explore the value of alignment by sharing a challenge in your business with us. One of our partners will contact you promptly to schedule an initial conversation.